About Us

Five Oh

Five Oh is the creative music PR agency founded by Lætitia Van Hove in 2016. Today it represents a whole range of Belgian and international artists as well as musical projects of all styles and genres. The Five Oh team is known in the industry for its creative approach and broad network. Those in the scene know Five Oh only represents projects it believes in, hence its credible reputation. 


Five Oh offers a wide range of promotional services, from press representation for online and print coverage, digital streaming playlist pitching for artists, and on underground as well as national radio stations, to general marketing campaigns in select territories, and even a specialized representation for Belgian projects in France. Five Oh always aims to build a custom campaign based on the client’s goals and needs. 


Next to its expertise in PR, the Five Oh agency is also the driving force behind Fifty Session and Fifty Lab.


Laetitia is the founder of Five Oh, the creator of Fifty Session, the co-creator of Fifty Lab and the mother of the house.

Laetitia Van Hove has more than 10 years of experience in the music industry, working for major EMI MUSIC for 7 years before moving to Paris to work for an independent label and subsequently moving back to Brussels to set up her own structure now called Five Oh.

Her experience as promotion manager as well as product manager makes her the perfect person to strategically build an artist’s profile and career. Addicted to social networks and streaming platforms, and always curiously looking into the latest trends, her approach offers a digital strategy as well as classic media representation, with a network extending from underground to national press, including the most influential Belgian tastemakers.

At EMI, she worked as Product and Promotion Manager for artists such as Coldplay, Lenny Kravitz, David Guetta, Sigur Ros, Hot Chip, LCD Soundsystem, Julien Clerc, Alain Souchon, Raphael, Indochine and many others.

As founder of Five Oh, she worked with artists such as Angèle, Roméo Elvis,  Indochine, Flavien Berger, Bagarre, Petit Biscuit, Tim Dup, Yseult, Lous and The Yakuza, Odezenne, BRNS, Ozark Henry, Brigitte, PNL, Flume, … and many others.

Laetitia also created the Fifty Session concept, a trendsetting Brussels based private event presenting emerging artists, and is co-creator of Fifty Lab, the international showcase festival that takes place every year in Brussels.


Sacha is the office centipede; whether it’s creating nice visuals for social media, radio plugging the newest indie artist, or making sure a Five Oh production runs smoothly, she is your girl.

With a Master in Journalism, specialized in magazines and photography, Sacha Estelles is known for her unfailing knowledge of the Belgian media landscape. Always on the lookout for the freshest musical news, exciting collaborations, and new events and venues all over Brussels, she is up to speed with what’s happening before it hits the public. 

Sacha has the habit of watching video clips on repeat, while binging her thirst for musical knowledge on social media and streaming platforms. Her high energy and critical quick spirit make her into the most mature junior you’ll ever meet.

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